(Source: CNBC, September 14, 2017)
NEW YORK — Amtrak debuted a video ad campaign Thursday, hoping to attract air and road travelers to the rails. Titled “Break the travel quo,” the four 30-second videos created by FCB Global focus on the headaches of traveling with Amtrak’s competitors, from highway traffic to Wi-Fi to baggage. The campaign launches amid flat national rail ridership, with Amtrak reporting just above 30 million passengers for the last six years.
Full story and video: CNBC