(The New York Times published the following story on July 2.)
NEW YORK — Amtrak has named the McLean, Va., office of Arnold Worldwide to handle creative duties on its account, which had been handled since 2001 by White & Baldacci in Herndon, Va. Billings were estimated at $20 million to $30 million.
The decision to award Arnold a two-year contract, starting Oct. 1, came after a required review that lasted two months. The review had been narrowed to Arnold, White & Baldacci and two other finalists: the Martin Agency in Richmond, Va., part of the Partnership division of the Interpublic Group of Companies, and WKP/YPBR in New York. Arnold is part of the Arnold Worldwide Partners division of Havas.
Other duties that had also been handled by White & Baldacci were assigned to Arnold siblings. The Media Planning Group in New York will handle Amtrak’s media planning and buying, while the Baltimore office of Brann Worldwide will handle direct marketing. White & Baldacci will still work with Amtrak, handling promotional projects.