(The Association of American Railroads issued the following news release on August 7.)
WASHINGTON, D.C. — A new ad for Levi’s jeans glorifies dangerous behavior on railroad tracks. The ad is called “horses” and it depicts a beautiful young lady jumping a speeding train while on horseback.
U.S. government figures show that more than 5,000 pedestrians have been killed since 1990 while trespassing on railroad tracks and property. Trains are faster and quieter than you might think, and they cannot stop quickly or swerve to avoid someone on the tracks.
You can view the ad by clicking on www.us.levi.com and clicking on “ads. ”
Those concerned with railroad safety are urged to email Levis with a letter disapproving of the message that this careless ad sends to people. Click this link and fill out the Levi’s online feedback form: http://www.levistrauss.com/help/askus.asp