(Source: Philadelphia Inquirer, February 1, 2013)
PHILADELPHIA — Four SEPTA train cars have been converted into rolling advertisements as part of an aggressive effort by SEPTA to sell ad space on its vehicles and stations. An additional 21 cars are also wrapped in ads. SEPTA will make about $14 million this year from advertisers, up from $11 million last year and $7.5 million in 2005, said Richard Burnfield, chief financial officer for SEPTA.
Full story: Philadelphia Inquirer